My team was the entry point in the launch of a new campaign for LifeScan’s OneTouch® brand of diabetes management products. We helped the client re-envision their sales team’s tablet marketing program, while working with LifeScan’s marketing agency to introduce singers BB King and Crystal Bowersox as brand ambassadors.
Photos taken of the entertainers established a dark platform on which we were able to create a clear, colorful and engaging menu of the available content. Intrigue was generated each time the landing page was accessed by introducing different images and statements related to the campaign ambassadors.
The original version of the tool, prior to our team’s re-envisioning of the campaign and platform, lacked emotion and personality. It appeared more like a PowerPoint slide show, rather than an introduction to LifeScan’s industry-leading diabetes management offering.
