Experience

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Product Innovation – User Experience Design and Research Strategist

Wolters Kluwer Health — July 2019 to Present

• Lead user experience research and design strategy for next-generation, AI-powered clinical decision support and content aggregation platforms, including the “Clinical Fact Center” product suite.
• Champion advanced, low-code rapid prototyping methodologies to accelerate the product discovery phase, allowing cross-functional teams to validate API and AI-supported clinical content applications with speed and precision.
• Conceptualize and pilot high-impact innovation initiatives, successfully advancing proprietary concepts to organization-wide innovation finals.
• Partner with clinical subject matter experts, product management, and engineering leaders to translate highly complex medical workflows into intuitive, scalable digital architectures.
• Standardize user research frameworks that integrate deep qualitative data with quantitative insights to minimize risks in the product roadmap.

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Senior UX Design Consultant

United Airlines (Contract) — March 2019 to July 2019

• Led user interface design and operational analysis for a major international aviation platform, focusing on consolidating complex airport operations software solutions.
• Conducted immersive contextual inquiries and field interviews with system operations users to map intricate workflows and identify systemic operational inefficiencies.
• Developed high-fidelity interactive wireframes and prototypes to anchor qualitative user testing, transforming user feedback into actionable engineering requirements for a consolidated management platform.

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Global UX Architect/Creative Team Manager

Brady Corporation — September 2014 to February 2019

• Directed global user experience design and usability strategy for a major direct-to-customer (B2B) e-commerce portfolio, maximizing online engagement and conversion.
• Led a multidisciplinary creative team of designers and copywriters delivering comprehensive digital solutions, global brand overhauls, and omni-channel marketing assets.
• Spearheaded a strategic transition to mobile-first responsive web design, partnering with analytics teams to optimize user journeys utilizing tools like UserTesting.com, ClickTale, and Optimizely.
• Built out a centralized visual identity system and messaging framework, managing agency partnerships to ensure global brand alignment across web and traditional print media.

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UX Design Lead

Humana — June 2013 to August 2014

• Led interaction design strategy for core web properties handling secure healthcare consumer data, research tools, and public-facing guidance applications.
• Established standardized rapid prototyping practices by training and scaling the design team on Axure RP, drastically reducing time-to-concept for complex web features.
• Partnered with Business Analysts to unpack complex corporate requirements, translating them into highly usable, adaptive, and fully compliant digital experiences.
• Authored user testing scripts and functional prototypes to conduct rigorous UX validation before development handoff.

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Senior User Experience Consultant

Cars.com (Contract) — December 2012 to June 2013

• Consulted with product management and technical stakeholders to architect intuitive UX solutions for business-critical, back-end client relationship management (CRM) systems.
• Delivered structural recommendations and validated new features by deploying functional prototypes directly into end-user testing environments.
• Collaborated closely with front-end engineering teams to guarantee that production-ready code aligned perfectly with intended user interactions, accessibility, and design specs.

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Senior User Experience Consultant

Truven Health Analytics (Contract) — October 2012 to December 2013

• Evaluated core healthcare data products, delivering visual and interaction design enhancements to improve the usability of complex analytics frameworks.
• Rapidly built and iterated on interactive product concepts utilizing front-end prototyping environments (HTML/JavaScript/jQuery) to secure early stakeholder buy-in.
• Introduced design process improvements and specialized application training to mature the internal UX team’s production workflows.

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VP, Associate Creative Director

Ignite Health — 2011 to 2012

• Served as creative team leader for a premier digital health and pharma advertising agency, overseeing interactive agency-of-record portfolios for Fortune 500 pharmaceutical and medical device brands.
• Directed the strategy, visual design, and content architecture for direct-to-consumer (DTC) and healthcare professional (HCP) web experiences, mobile applications, and digital campaigns.
• Mentored a high-performing team of art directors and copywriters, fostering a culture of rigorous design thinking and strategic execution.
• Championed creative direction and experience mapping for high-value new business pitches and brand strategy workshops.

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VP, Associate Creative Director

Corbett — 2007 to 2011

• Managed the creative team of the agency’s interactive strategy business unit, directing the design, execution, and global launch of cutting-edge digital sales applications, mobile/tablet programs, and complex HCP/DTC clinical websites.
• Co-led cross-functional teams alongside digital strategists, account planners, and information architects to ship U.S. and international pharmaceutical product launches across highly regulated categories (e.g., Diabetes, Cardiovascular, Infectious Disease).
• Awarded the agency’s premier annual “Momentum” Award for Creativity alongside over 10 separate agency performance accolades for excellence in campaign execution.

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Senior Interactive Designer

Corbett — 2003 to 2007

• Acted as a senior interactive designer and rich-media developer, engineering early digital sales materials, patient games, and high-visibility digital detailing platforms.
• Guided junior designers and developers while collaborating with copywriters and information architects to translate complex scientific data into engaging digital layouts.